Alignment

Working with a seasoned PR executive with several decades of senior directorship experience. She is revamping her  own marketing for private consulting gigs. Something was not gelling for her and she felt awful about how she was presenting herself.  In one session with me we took a good hard look at the wording of her bio and how it did not align who she really was with her actual professional experience with what type of projects she is passionate about.  After that one session she went from having a huge gap in purpose, which undermined the message in her bio, to precisely aligning her self description with her strengths, goals and passions. After only one session she did a complete rewrite and now it sounds direct, solid, and powerful.  What a joy to collaborate with her and have such a wonderful immediate improvement in alignment. And to top it off she gave me an incredibly heartfelt endorsement. I love it!